As Vodafone is in both B2C and B2B markets, it's important to understand the difference in the customer's decision making processes in both the cases.
The main difference between the two is in B2B transactions the need is derived and it can't be stimulated and created as in the B2C transactions. Also, the information research and alternative evaluation is a lot more sophisticated and thorough in B2B transactions as compared to in B2C transactions. In B2C transactions, purchase behaviors are more sentiment driven and in B2B transactions, they are more logic and need driven.
Thus, only the brands that have already been well-established and who are both efficient as well as creative, can cater efficiently to both B2C and B2B clients. Also, in B2B transactions, it's critical to follow up sales of solutions/products with great service which requires both extensive distribution channels, delivery systems and extremely skilled task forces. Vodafone not only manages to connect with its consumers through its various creative IMC campaigns but it also differentiates itself from its competitors by providing a comparatively superior service.
Thus Vodafone has all the requisite competencies as a brand and as an organization to cater to both of its B2C and B2B customers efficiently. It's not only designing innovative products and services for both its B2B and B2C clients, but it's also delivering the same very efficiently and is way ahead in the curve as compared to its other competitors.
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