'Delight' and 'Everybody's Welcome' Campaigns during the transition from Hutch-Essar to Vodafone.
Rebranding Campaign : 'Change is Good.' and 'Happy to help.'
Zoo-Zoo Campaigns
Integrated Plan :-
1. Television - More than 25 new ads during IPL-2
2. Print and Outdoor - Supplemented with print and outdoor ads
3. Sponsorship - IPL - 2
4. Internet and Social media - Facebook Page, Downloadable Ringtones
5. Smartphones - Apps(What kind of ZooZoo are you?)
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