After years of focus on voice-based business, Vodafone is slowly changing course to include new areas such as IT solutions and mobile payments to drive growth in India.Up until now, Vodafone had primarily focused on expanding its reach from being a metro-centric service provider to one with a pan-India presence. Since its acquisition of Hutch Essar in February 2007, it has invested over Rs 50,000 crore on expansion and adding new network. It added 80,000 new network sites and expanded presence in all the 23 circles in the country by acquiring seven new licences in less than five years.
Vodafone, is overhauling its strategy to focus on enterprise business: voice, data services, leased lines, conferencing, etc, for companies.The world’s largest telecom operator hopes to leverage on its global reach to drive this growth. The Vodafone group operates in 30 countries, and it already has 2,000 global enterprise customers. For example, it is working with soft drink maker PepsiCo to develop a pre-programmed SIM that would track inventory in the refrigerator used by retailers to store cold drinks. The SIMs will be designed to collate the data by sensing the weight of the bottles in the refrigerator. A master server will ping the SIM to receive the data gathered, which will then be provided to the company. The information will help PepsiCo raise its distribution efficiency.In addition to enterprise solutions, mobile money transfer and payment services are another of the company’s focus areas.
Vodafone's Product/Service Mix :-
1. Voice, messaging and Internet(data) services
2. Handsets(66 new models launched)
3. Smartphones(All leading brands presented, including i-phone in 14 countries & also launched two
tailor made Vodafone-360 handsets)
4. Value added services(Health, Entertainment and Travel)
5. Dongles for surfing the internet
6. MPesa(Mobile Transfer)
7. IT Solutions
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