Sunday, July 27, 2014

Vodafone's Marketing Mix

Product :-
- Voice and messaging services
- 2G and 3G(in select circles) Internet Services
- Various value added services like Healthcare, Entertainment and Traveling
- MPesa(Mobile money transfer)

Place :-
- Total of 7590 retail stores all over India
- Also sells through independent retailers
- Availability in the hinterland and hilly geographies of India, e.g. Rajasthan and Tripura

Price :-
- Operates in all three categories, e.g. Small, middle and high level markets
- Recently launched plans and packages for SMEs and large scale businesses which can be customized according to their needs and requirements
- Various Value added services in different price ranges for different customers

Promotion
- ZooZoo campaigns
- Creative Print-Ad and TVC campaign
- IMC


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